Key SEO Trends for Webmasters Going into 2020

2019 has been a very dynamic year for SEOs and Webmasters. The bar to get to the first page of search results continues to rise. Below, we’ve listed the most important themes that we’re seeing influence rankings today.

Performance

We’ve also seen designing and building for mobile-first become very important. Websites that have failed to adopt the required performance standards and responsiveness having an increasingly tougher time making it to the first page. Webmasters need to utilize tools like Google Pagespeed Insights and ensure their servers have pages that respond in less than 1 second, low “time-to-paint” metrics, and are utilizing compression of their CSS/JS assets as well as a CDN. If you’re on WordPress, there are a host of plugins that help make implementing many of these best practices easier and are well worth spending a few days implementing and optimizing against Pagespeed Insights/Lighthouse to improve your page scores.

Some common issues we see SEOs and Webmasters commonly overlook are listed below:

  • Needing to eliminate render-blocking javascript
  • Forgetting to implement server-side compression of HTML content, JS, CSS, and images
  • Needed to implement a CDN or use a service like Cloudflare that implements image-caching, freeing up resources on Apache/Nginx
  • Not implementing or incorrectly implementing rich snippets and other schema.org markup

Content Quality

If you’re an SEO specialist, this year has been a volatile one for rankings. Google’s algorithm updates, such as BERT, have focused on evaluating the content quality of SERPs, rewarding high-quality content that is well researched and informative. Pages with longer content length, over 2000 words, especially those that utilize useful information architecture, are correlated with ranking better. Pages that are informative and accurately address a user’s search intent also have stronger user-engagement metrics and have lower bounce-rates, further compounding the benefits.

LinkGraph’s free SEO tools include a powerful Content Optimizer, which helps direct webmasters to improve the content quality of their landing pages and make proper use of key SEO tags (H1s, H2s, and Title Tags). Using their tool to improve content quality of landing pages has been seen to have a strong positive impact on keyword rankings.

In addition to expanding the content quality of your landing page, expanding content depth on your domain by creating more high-quality content around your core topics, and meaningfully internally linking across these pages.

Backlink Quality

In every well-researched study of the correlates of ranking well on Google, high-quality backlinks from reputable publications is always one of the top-ranking factors. Links are the voting mechanism of the internet. The more unique referring domains linking to a website, particularly those with strong and mature backlink profiles themselves, the more likely it is to rank on Google.

There are several tools that help quantify how influential a domain is. We recommend utilizing a combination of metrics including Domain Authority from Moz, Trust Flow from Majestic, and Organic Traffic estimates to assess how useful getting a link might be from a given domain. If you’re looking to start improving your backlink profile quickly, it’s a good idea to start with a reputable digital SEO firm that specifically specializes in link building and content marketing.

Doubling down on these key areas is essential for getting success with SEO, and we’re sure that focusing on them will yield dramatic results going into 2020.

Outsourcing Your SEO Campaigns

Today, many companies have started to realize the benefits of search engine optimization that has provided for their business and are now starting to push their efforts even more by any means necessary. But as a new entrepreneur or an established business, do you think outsourcing SEO is a good move? Or is it better to increase efforts in house?

While each of these has their own benefits and disadvantages, normally it is seen that outsourcing your search engine optimization is a popular model that works better than getting it done in house. Although there are many huge benefits of planning and creating everything through your own search engine optimization teams, there are also many down sides of this model.

Should You Outsource Search Engine Marketing?

There is no real correct answer to whether you should outsource all your SEO efforts or develop a fully functional team in house. But we’ll list the benefits you get from outsourcing just to give you an idea so you can make a solid decision.

First of all, the primary benefit of outsourcing SEO is that it is quite affordable. But affordability shouldn’t be the only decision making factor when it comes to outsourcing because there’s one thing getting it done for a meager cost and getting results at the same time. In the short term it may seem that outsourcing is an expensive option, but as you develop, keeping a team in house gets more expensive over the many years you keep the team.

Another great thing about outsourcing SEO is that you’ll never have to worry about hiring new resources just because things aren’t getting on time. Many SEO outsourcing companies meet deadlines and work hard to make sure everything gets done. In house teams may start to struggle and you may have to add in more team members as you go. For an outsourcing company, it’s up to them on how to get things done on time.

Plus hiring in house SEO experts, which are highly recommended, may come with a hefty price tag. It is a very bad idea to hire someone who has just started SEO because they could end up getting your site blacklisted for the many coming months and you may see your business go down immediately. This is why many experts recommend that if you are to hire SEO experts in house, you have to get your hands on the best talent possible, which is often not available at an affordable cost.

Outsourcing companies on the other hand find excellent talent from around the world which is easily available at very good pricing. This is why they are able to offer SEO services at a very lucrative pricing package. When you start out a new business, getting all your SEO efforts handled by an outsourcing company is a very good decision based on the factors that it saves time, cost and effort so you can focus on every other part of the business which is non-technical and easy for you.

How to Choose the Best Web Hosting Company

Web hosts can be inherently detrimental to some of the features that you might require from your website. Here at Digital Tips, we’re trying to make that process a bit more smooth.  Planning ahead and inquiring if your web host offers the following features, can be cost effective and ensure that one doesn’t get stuck with yearlong bad service.

Selecting a Proper Website Host Like a Champ

1: Analyzing log files.

Inquire your providers as to how do they tend to analyze the log files and generate statistical reports. Generally most providers prefer the Webalizer, it is entirely possible that your provider might be using something else completely. You might also want to check if you can use your own tools to import and analyze the log files and statistics.

2: Email management systems and their support.

Make sure that you are aware of the email management system that your provider is going to offer you. Currently all of the web hosts offer the service but some might be able to offer advanced features like junk mail filters or virus protection. Learn how many separate mailboxes you are permitted to create. This can be really useful if you plan to offer a large range of uniquely branded products and require a separate mailbox for each product.

3: FTP access.

Being allowed to have more than one FTP access can allow the website owner to sublet the management of the website to someone professional, without ever having to disclose any confidential information. This could be a very lucrative feature for someone that is unfamiliar with the technical aspects of a website.

4: Integrated publishing platforms, MYSQL, PHP, PERL support.

Verify that your web host can completely support MYSQL, PHP, and PERL. These are of utmost importance if you wish to successfully run a professional business website which requires advanced customization and scripting. Similarly, the presence of a publishing platform like WordPress or Movable Type, can be time saving and saves you the trouble of creating one yourself. If the provider provides such platforms pre-installed, you may be able to receive support for them.

5: Does the web host offer SSL?

SSL is basically an internet protocol that enhances the security of information transmitted over the internet. If you plan to be running a E-Commerce facility on your website, SSL might just be the difference between a reluctant customer and a customer who just made a purchase on the website. SSL ensures that the sensitive information submitted by the customers is safely and securely delivered to you only. If your web host does NOT provide such services the only way for you to be able to collect payments is via a third party service like PayPal, ClickBank or Google Checkouts.